Welcome to my design portfolio, a space where creativity meets strategy. From branding and visual identity to event posters and social media graphics, each project showcases my versatility as a designer. These works reflect my exploration of style, color, and composition, highlighting how I craft visuals that are both engaging and purposeful.

Intent
Redesign 4K Coaching’s outdated, pixelated identity into a professional brand that inspires confidence and stands out both online and at live events.

Creative Inspiration
Developed two creative directions: a bold, mysterious transformation that broke away from the old style, and a refined evolution that elevated the original palette. Designed a sharp new logo, powerful photography, and cohesive event materials to unify the brand’s presence.

Result
Delivered a flexible, versatile identity that transformed first impressions and gave the business a stronger, more credible presence with clients and audiences.

The image above shows the previous logo and aesthetics, which appeared pixelated and unprofessional. My redesign introduced a brighter, more polished identity that better reflected the brand’s energy.

Intent
Create a striking yet simple identity for a homegrown luxury  jewellery business that would complement, not compete with, the colourful beadwork.

Creative Inspiration
Developed a bold black-and-white brand identity, including logo, Instagram visuals, and packaging stickers with a minimal design.

Result
Delivered the client’s first cohesive brand system. The clean visuals highlighted the jewellery’s vibrancy and sparked my own passion for brand design.

Intent
Inspire calm and connection through visuals for global retreats and a US meditation society.

Creative Inspiration
Blended zen-inspired aesthetics with a modern, eye-catching twist to stand out in digital spaces.

Result
Attracted 50+ participants, proving the impact of thoughtful, engaging design and exceeding the organisers expectations.

Intent
Create a distinct brand identity for a cooking page that captured the client’s personality and helped her content stand out online.

Creative Inspiration
Designed a cohesive visual identity with a personalised colour scheme that reflected her mood and intent for the page to be informative, paired with consistent social media aesthetics she could maintain.

Result
Delivered a polished and engaging brand presence that elevated her cooking page and gave her content a professional, memorable look.

This was one of my first design projects:

Intent
Rebrand Krishna Lunch into a fun, eye-catching identity aimed at university students, with a focus on on-campus delivery.

Creative Inspiration
Brightened the colour scheme and introduced a more playful aesthetic to appeal to a younger audience.

Result
The refreshed branding attracted more customers and boosted ad performance, increasing click-through rates on Grubhub by over 22%.

The image below shows the previous menu and aesthetics, which felt dated and failed to engage the student audience. My redesign introduced a brighter, more playful look that better reflected the energy of the campus community.

Intent
Design personalised wedding stationery that felt unique, meaningful, and reflective of our celebration.

Creative Inspiration
Collaborated with a talented illustrator who brought my vision to life through bespoke watercolour artwork. Developed the wedding invite and groomsmen cards, blending illustration with thoughtful design.

Result
Created wedding stationery that was deeply personal and visually striking, a keepsake that captured the spirit of the day with elegance and creativity.